Bring back Crispy Wheats ‘n Raisins!
"Hey, soggy raisin bran eaters you don't have to sog anymore. Crispy Wheats 'N Raisins is touched with honey and stays crisp in milk. Just one taste of Crispy Wheats 'N Raisins and you'll know why the sog stops here!" Company Description: Officially created in , General Mills traces it's history back to the 's and the ownership of two flour mills. Since then, the company has become the world's 6th . Crispy Wheats 'N Raisins. likes · 1 talking about this. This cereal was one of my favorites, so I created a page for it. General Mills, Bring this cereal back!!
Wheaties is a brand of breakfast cereal by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States.
Originally introduced as Washburn's Gold Medal Whole Wheat Flakes init is primarily a wheat and bran mixture baked into flakes. Wheaties was created inas a result of an accidental spill of how to reset wii console after power outage wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company later General Mills.
By Novemberafter more than 36 attempts to strengthen the flakes to withstand packaging, the process for creating the flakes had been perfected by the Washburn head miller, George Cormack, and the cereal was named Washburn's Gold Medal Whole Wheat Flakes.
Wheaties began to be advertised on Minneapolis's WCCO radio station owned by Washburn Crosby on December 24,with the first-ever pre-recorded commercial jingle. Have you tried Wheaties? They're what is jim mcgreevey doing now wheat with all of the bran.
Won't you try Wheaties? For wheat is the best food of man. They're crispy and crunchy The whole year through. The kiddies never tire of how to improve breast milk quality And neither will you.
So just try Wheaties The best breakfast food in the land. Wheaties began its association with sports inthrough advertising on the southern wall of minor league baseball's Nicollet Park in MinneapolisMinnesota. In the contract, Wheaties sponsored the radio broadcasts of the minor league baseball team, Minneapolis Millerson radio station WCCO and Wheaties was provided with a large billboard in the park to use to introduce new slogans.
The first such slogan on the new signboard was penned by Knox Reeves, of a Minneapolis advertising agency. When asked what should be placed on the sign for Wheaties, Reeves sketched a Wheaties box on a pad of paper, thought for a moment, and wrote "Wheaties-The Breakfast of Champions". Throughout the s, Wheaties increased in popularity with its sponsorship of baseball broadcasting, and by the end of the decade, nearly a hundred radio stations carried Wheaties sponsored events.
During these events, athlete testimonials about Wheaties were used to demonstrate that Wheaties was indeed the breakfast of champions. Inathletes began to be depicted on the Wheaties boxesstarting with baseball star Lou Gehrigand the tradition continues today.
The heyday of Wheaties came in the s and early s, as testimonials peaked from nearly every sport imaginable. Among the many testimonials included were: baseball stars, managers, and trainers; broadcasters ; football stars and coaches; circus stars and rodeo ; livestock breeders; a railroad engineer ; horsemen and jockeys ; a big-game hunter ; automobile racers ; an aviator ; a speedboat driver; an explorer ; and parachutists. Wheaties maintained brand recognition through its definitive association with sports, and its distinctive orange boxes.
It became so popular that in the All-star game46 of the 51 players endorsed the cereal. In the months following, Wheaties became one of the sponsors of the very first televised sports broadcast to allow commercials.
Red Barber was the play-by-play broadcaster. Although full commercial television would not be authorized until July 1,the FCC allowed commercials to be inserted in this particular, special event broadcast as a test. Barber had to ad-lib three live commercials, one for each Dodger sponsor.
For Socony, Barber put on a Mobil gas station cap and raised a can of oil. For General Mills, he poured Wheaties into a bowl, added milk and sugar on top some reports say he how to build a farmhouse table with leaves sliced a bananathen proclaimed "Now that's the breakfast of champions.
A measure of the product's familiarity is the reference in the baseball song Joltin' Joe DiMaggioperformed by Les Brown and his orchestra during DiMaggio's record hitting streak. In the song, DiMaggio gets a clutch base hit, and the band awards him "a case of Wheaties". Wheaties what is a dangerous pulse ox level broadcasting in the s touched the early career of Ronald Reaganwho was at the time a sports broadcast announcer in Des Moines, Iowa.
He was asked to create play-by-play recreations of Chicago Cubs baseball games using transcribed telegraph reports; his job performance in this role led to his selection in as the most popular Wheaties announcer in the nation. He was awarded an all-expenses-paid trip to the Cubs' spring training camp in Californiaand while there he took a Warner Bros. This led to his eventual film career; thus the Wheaties claim of perhaps leading Reagan into show business, and later politics as governor of California and 40th President of the United States.
Due to increasing costs in the s of sponsorship of broadcasting, Wheaties began simple commercial sports testimonials on television or radio. These were less effective than the overall sponsorship especially in the case of televisionyet also greatly reduced costs for advertising of the product.
In the early s, General Mills redirected its promotional strategy for Wheaties to focus on children, following its great success in this market with its Cheerios brand. Despite these efforts, sales of Wheaties declined dramatically, mainly due to adult consumers' dislike of so-called children's cereals.
Children's consumption of Wheaties did in fact increase, but not enough to offset the decline in adult consumption. InGeneral Mills decided to combat the decline in sales by returning Wheaties to its sporting roots. The first element was the selection of the brand's first spokesman, Bob Richardstwo-time Olympic pole vault champion. The second was the reentry of Wheaties into the sports television sponsorship arena, pioneering the concepts of the pre-game and post-game show. The third was the creation of the Wheaties Sports Federation.
The Wheaties Sports Federation promoted physical fitness, training, and participation in athletic events, through direct financial support of Olympic educational programs and the Jaycee Junior Champ track and field competition, and also through educational and instructional athletic films. From the s through the s, Wheaties provided in-box promotions but maintained a focus on athletic fitness and on-the-box sports figure promotions. Since the debut of the front cover depiction of Bob Richardshundreds of athletes have been shown and promoted, including entire baseball, basketball, and football teams, while also highlighting Olympic successes including regional What size bike frame should i buy Olympics editions.
Wheaties also does not limit itself to current athletic stars, as special edition boxes have depicted baseball players from the early 20th century, and many athletes who were too early for Wheaties to cover see Jim Thorpe. Recently, sales of Wheaties in the US has declined significantly. There have been a total of seven spokespersons for the Wheaties brand sincelisted here with their date of selection:.
Like many popular cereal brands from the early 20th century, Wheaties has had its share of spin-off brands. Also, several athletes featured on the cereal boxes of regular Wheaties are featured on these brands. These are the four brands which have been created in response to the popularity of Wheaties, along with their introduction date:. In Australia and New Zealand, the spelling is 'Weeties'. From Wikipedia, the free encyclopedia. Redirected from Crispy Wheaties 'n' Raisins.
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Jan 27, · Why? Because unlike the other two, it stayed for more than 30 seconds. For that reason alone I still do not understand why it lost the Raisin Cereal wars. Crispness in milk is one of the top criteria for a cold breakfast cereal and Crispy Wheats ‘n Raisins managed to hold on for minutes longer than others cereal. OMG! I have been looking for Crispy Wheats and Raisins for years. I didn't like Raisin Bran, too mushy. Crispy Wheats N Raisins was the best cereal in the world. I ate it as a child. Now I'm Please bring it back. Frosted Flakes, Fruit Loops, Rice Crispies, Captain Crunch and others are still here. Let's make a come back in ''!! Title says all.
Cereal has had a spot at the breakfast table for decades, but longtime favorites such as Cheerios and Frosted Flakes are the exception, not the rule. So many cereals have come and gone from store shelves that most of the varieties we loved as kids are just a hazy memory. Ready to reminisce? Here are the 25 cereals of the '60s, '70s, and '80s that we'd most like to see get a reboot.
Ralston's pleasantly sweet cereal "that smiles back at you" was introduced in , with a unique marketing schtick: Its mascot, Cecil, was a cereal-making machine that would pump out boxes only if his zany companions made him laugh. Yup, it was weird. Children of the '80s were spoiled with a ton of sugary cereals that would never make it onto store shelves today. Case in point: Ralston's Dunkin' Donuts cereal , available in chocolate or glazed.
It was even hawked by none other than Fred the Baker , known for his catchphrase, "Time to make the doughnuts! For more great food-focused articles, please sign up for our free newsletters. This Kellogg's favorite hit the shelves in , only to vanish in the mid-'70s. As its name suggests, it was puffed rice, sweetened with brown cane sugar, and was initially marketed using a Hawaiian theme — check out one of the old commercials here.
Related: Worst Commercials of All Time. We're pining for the days when "little marshmallows with a chocolatey, nutty coating mixed with vanilla and chocolatey puffs" really were part of a complete breakfast. Rocky Road, a General Mills cereal from the mid-'80s, also had a super-cute troupe of three mascots: the hard-rocking Choco a chocolate puff , Van a vanilla puff , and Marsha a chocolate-covered marshmallow.
Related: 11 Cheap and Healthy Breakfast Combinations. Boil the '80s down to a video game, and it may well be Pac-Man. Boil the '80s down to a cereal, and it may well be Pac-Man, too. General Mills' Pac-Man cereal popped up in grocery stores in , featuring round, Kix-like sweetened corn pieces with Pac-Man-shaped marshmallows. A couple years after its debut, a Ms. Pac-Man marshmallow joined the party with her "shocking pink bow.
Kellogg's Concentrate proves that even the healthier, less flashy cereals of days gone by have their fans, too — it's in the top 10 of Mr. Breakfast's All-Time Greatest Cereals. Introduced in , it was on store shelves into the '70s and aimed to provide a ton of vitamins and nutrients in every bite. The tiny flakes expanded so much in milk that a serving amounted to only a couple of tablespoons.
Related: 23 Foods We Miss From the '70s and '80s. It's only natural there was a Cracker Jack cereal , introduced by Ralston in A commercial touted the "cracklin' crunchy puffs of incredibly colossal caramel taste" while adorable kiddos greeted the morning with sit-ups and a casual jog around the yard.
But the biggest draw, of course, was the prize in every box. You can still find Quaker Quisp online, but good luck hunting it down in person. It's a shame, because this popular cereal of the '60s and '70s takes the top spot in Mr.
From its adorable pink alien mascot to the sweet, crunchy corn pieces shaped like saucers, Quisp deserves a spot on grocery shelves once again.
Quisp wasn't the only cereal with an out-of-this-world mascot. Billed as a "crunchy new force at breakfast," the slightly sweet, double-O pieces were made of oats, wheat, and corn and tasted similar to Alpha-Bits, according to cereal fans.
One trip down memory lane courtesy of an old Waffelos commercial will have you pining for this syrup-flavored Ralston creation, which debuted in and lingered until the mid-'80s. Waffelo Bill and his horse were pretty adorable, but fans say there was nothing quite like the maple-butter flavor of Waffelos, which also managed to stay crunchy in milk.
It's among the healthier cereals we're still pining for, but even though it was touted as a nutritious breakfast, the crispy, buckwheat flakes were jazzed up with a maple-flavored coating that made it crave-worthy. Related: 40 Delicious Breakfasts from Around the World.
We pity the fool who doesn't remember Mr. T Cereal , introduced by Quaker in The T-shaped pieces were made with sweetened corn and oats, and tasted a lot like Cap'n Crunch. As the cartoon commercial made clear: "It's cool!
It's hard not to have a soft spot for the first-ever Muppet cereal. It was discontinued a year later, possibly doomed by its soggy cinnamon taste. Still, the entertaining boxes make it worth a comeback — they were designed by Jim Henson himself. Bork bork bork! An online petition to bring back Kaboom has more than 2, signatures , proving this General Mills cereal still has impassioned fans. Made up of smiley-face corn pieces and marshmallows shaped like stars, it hit shelves in and remained popular through the '70s and '80s.
Say no more, sir, and sign us up. You can still find General Mills favorites such as Count Chocula and Franken Berry on store shelves around Halloween, but one member of the monster-cereal family no longer joins the party: Yummy Mummy.
Available in the late '80s and early '90s, Yummy Mummy had fruit-flavored cereal and vanilla-flavored marshmallows shaped like monsters or bats, and it made our "tummy go yummy" indeed.
If you were a '70s kid, you may have started your day with a bowl of Freakies. This Ralston cereal debuted in with simple, sweet, Cheerio-like rings. It also benefited from ingenious marketing, with a slew of monster mascots who lived in a "Freakies Tree" that supplied them with nonstop cereal.
Freakies disappeared after about five years but reappeared briefly about a decade later — this time, with honey-flavored spaceships and colorful monster marshmallows.
By today's more health-conscious standards, it's hard to believe Nerds cereal ever existed. But exist it did, in its unabashedly sugary glory, with food coloring so intense that it could reportedly turn kids' poop red. Introduced by Ralston in , each box actually contained two sleeves of flavored cereal — either orange and cherry, or grape and strawberry.
We'll tell you when we recover from our sugar coma. The best part of eating Post's Pink Panther Flakes, introduced in the early '70s, was watching the food coloring from this sugar-coated, neon pink cereal turn your milk pink.
Of course, it was also hard to resist its eponymous mascot, the star of a long-running Saturday morning cartoon. An old Pink Panther Flakes commercial even riffed on the show's famous theme song.
Sing it with us: "Smurf Berry Crunch is fun to eat Made of fruit-flavored corn, wheat, and oat pieces shaped like flowers, Smurf Berry Crunch eventually spawned a spin-off : Smurf Magic Berries with marshmallows. Sold in the '50s and '60s, Post's Sugar Rice Krinkles was basically a sweeter version of Rice Krispies, but the cereal's Asian mascot, So-Hi, would never pass muster among advertising executives today.
Post eventually pulled the plug, but used Sugar Rice Krinkles as a base for Fruity Pebbles, introduced in Sure, Ice Cream Cones may not have been the most nutritious breakfast choice, but we would still love to see this proudly sugary cereal back on store shelves.
Made up of Kix-like spheres and adorable cones, it came in two flavors: vanilla and chocolate chip. The mascot was "Ice Cream Jones," an ice cream man who made it his mission to sugar up kids. Crispy Wheats 'n Raisins was one of those rare cereals that really did stay crispy in milk.
A General Mills cereal that first hit store shelves in , it was positioned as an alternative to "soggy raisin bran. Devastated fans still implore General Mills for its return. Phone home if you remember this box of peanut butter and chocolate goodness. Introduced in , E. Rice Honeys only became Rice Honeys in the mid-'50s. Whatever you called them, we miss the sugary puffed rice pieces flavored with honey. The cereal even got its own shout-out on "Howdy Doody" and a limited-edition box promoting The Beatles' "Yellow Submarine" album in fetched some serious cash at auction a few years back.
There was a lot going on in each box of Circus Fun , a General Mills cereal from the mid-'80s. There were fruit-flavored hoops and balls and several kinds of animal-shaped marshmallows. We're just jealous that the characters didn't parade into our room each morning like in the cereal's commercial — though the clown mascot was just a little bit creepy.
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